Is it Worth Getting Angry over those Cartoon Birds?

Star Wars has had many ‘mash ups’ over the past few years. To name just a few, we have seen Disney characters, the Muppets, M&M’s, Family Guy and Mr Potato Head. Now, Lucasfilm have announced a partnership with Rovio Entertainment who are producing a Star Wars Angry Birds app, with fully licensed product support. Is this a cross-over too far, or a brilliant way of combing Star Wars with a current craze?